知りたい

クラウドファンディングのリターン

クラウドファンディングで多くの資金提供者を集めるために、魅力的なリターンの設定は非常に重要です。リターンというのはプロジェクトを支援してくれた資金提供者に対して返礼品(リワード)を送ることで、プロジェクトの完成品の送付や製作者との食事会、スタッフクレジットに資金提供者の名前を載せるなど、有形無形を問いません。クラウドファンディングのプロジェクトには独創的で人を惹きつけるようなリターンが多く設定されています。
 
 

リターンの重要性

なぜクラウドファンディングのプロジェクトの多くに創意工夫を凝らしたリターンを設定しているかといえば、それはもちろん、その方が多くの人に資金提供を行って貰うことができるからです。
 
魅力的なリターンがあれば、プロジェクト自体に興味がない人であってもリターンを目当てに資金提供を行ってくれるようになりますし、また他に類を見ないような独創的なリターンを設定できれば、リターン自体が話題になってプロジェクトの注目度を高めることにも繋がり、結果的により多くの資金提供者を集めることができるのです。
 
例えば、購入型クラウドファンディングでは、クラウドファンディングを予約購入のように利用し、リターンとしてプロジェクトの完成品を送ることが多いためリターンに工夫の余地などないように思えます。しかし限定版や早期販売といった無形の付加価値をリターンとすることで、より多くの資金提供者を集め、プロジェクトを成功へと導いています。
 
 

リターンの重要性を示す事例「ふるさと納税」

このリターンの重要性を示す身近な具体例は「ふるさと納税」でしょう。「ふるさと納税」の目的は地方自治体に寄付という形で資金提供を行い、そしてその寄付を自治体運営に当てるというものですが、「ふるさと納税」を行う人の多くは寄付というよりも、寄付を行うと貰える返礼品のために「ふるさと納税」を行っています。そのため自治体はより多くの人に寄付を行ってもらうために、他の自治体に負けないような魅力的な返礼品の設定を行うようになるのですが、その競争はどんどんエスカレートしていって、ついに行き過ぎた返礼品の高級化がマスコミに取り上げられるほどになります。そしてマスコミに取り上げられたことによって更に多くの人が「ふるさと納税」に興味を持つようになったのです。
 
この事例からも、魅力的なリターンは強烈に人を惹きつけることがわかります。
 
 

リターンのリターン

では、リターンはプロジェクトに興味を持ってもらうためだけのものなのかと言えば、必ずしもそうではありません。リターンが資金提供者を集めるためのものであることは間違いありませんが、しかしリターンを設定することによって得られるものは、プロジェクトに対する注目だけではありません。
 

例えば、リターンを資金提供者に送付する場合、すべての情報提供者に漏れなく送付する必要がありますから当然名前と住所がセットになったリストが用意されます。これはつまり、少なからず企画者に好意的で、そしてクラウドファンディングでの資金提供に興味を持っている人たちのリストが手に入るということを意味します。そこで、このリストをもとにして新しいプロジェクトや企画者の他の製品の宣伝を行えば、少ない投資で効果的な宣伝を行うことができるのです。
 
このように、リターンを送付するということ自体がメリットになり得るため、人を惹きつけるようなリターンを設定することには、単に資金提供者を集める以上のリターンがあるのです。
 
 
クラウドファンディングにおけるリターンの重要性がお分かりいただけたでしょうか。クラウドファンディングにおいて、独創的なアイデアが資金提供者を集めるために大切なことはもちろんですが、しかしそれだけではなく、より打算的な視線で、積極的に資金提供者にアプローチしていくことも同じくらい重要なのです。
 
この記事を読んでクラウドファンディングのリターンに興味をお持ちになったら、是非一度クラウドファンディングのサイトに足を運ばれることをお勧めします。創意工夫が凝らされた様々なリターンが設定されており、見ているだけでも楽しいですし、より深くクラウドファンディングについて知ることができるはずです。

関連記事

  1. クラウドファンディングの歴史
  2. クラウドファンディングでできること〜テストマーケティング編〜
  3. 今後のクラウドファンディング市場
  4. クラウドファンディングを使ったマーケティング
  5. クラウドファンディングとは
  6. クラウドファンディングでできること〜PR編〜
  7. クラウドファンディングの基本フロー
  8. クラウドファンディングでできること〜販路開拓編〜

コメント

  1. I like the helpful info you provide for your articles. I will bookmark your weblog and take a look at once more right here regularly. I’m fairly certain I’ll be told plenty of new stuff proper right here! Good luck for the next!

  2. Genuinely when someone doesn’t know after that its up to other users that they will assist, so here it occurs.

  3. I’m extremely impressed with your writing skills as well as with the layout on your weblog.
    Is this a paid theme or did you customize it yourself? Anyway keep up
    the excellent quality writing, it is rare to see a nice blog like this
    one these days.

  4. Great post.

  5. My developer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the costs. But he’s tryiong none the less.
    I’ve been using WordPress on several websites for about a year and am worried about switching to another platform.

    I have heard fantastic things about blogengine.net.
    Is there a way I can import all my wordpress content into it?
    Any kind of help would be really appreciated!

  6. Great blog here! Also your web site loads up very
    fast! What host are you using? Can I get your affiliate link to your host?
    I wish my web site loaded up as quickly as
    yours lol

  7. Hi, i think that i saw you visited my website thus i got here
    to return the choose?.I am trying to to find issues to improve
    my site!I suppose its good enough to make use of some of your ideas!!

  8. I do believe all the ideas you have introduced for your post.
    They’re very convincing and will certainly work. Still,
    the posts are too quick for beginners. May you please prolong
    them a little from next time? Thank you for the post.

  9. Having read this I thought it was very informative.

    I appreciate you spending some time and effort to put this
    content together. I once again find myself personally spending
    a lot of time both reading and posting comments.

    But so what, it was still worth it!

  10. For most up-to-date information you have to visit world-wide-web and on internet I
    found this website as a most excellent web site for
    hottest updates.

  11. Nice post. I was checking constantly this blog and I’m impressed!
    Very helpful information specifically the last part :
    ) I care for such information a lot. I was looking for this
    certain info for a very long time. Thank you and good luck.

  12. Good day I am so happy I found your website, I
    really found you by accident, while I was browsing on Google for something else, Regardless
    I am here now and would just like to say thanks for
    a incredible post and a all round entertaining blog (I also love
    the theme/design), I don’t have time to look over it all
    at the moment but I have book-marked it and also included your RSS feeds, so when I
    have time I will be back to read a lot more, Please do keep
    up the excellent job.

  13. My spouse and I stumbled over here by a different page and thought I may as well
    check things out. I like what I see so now i’m following you.
    Look forward to looking over your web page again.

  14. Awesome! Its really awesome piece of writing, I
    have got much clear idea regarding from this article.

  15. It’s difficult to find experienced people about this
    topic, but you seem like you know what you’re
    talking about! Thanks

  16. It’s great that you are getting thoughts from this article as well
    as from our argument made at this place.

  17. Pretty nice post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed browsing your blog posts.
    In any case I’ll be subscribing to your feed and I hope you write again soon!

  18. WOW just what I was looking for. Came here by
    searching for gamefly free trial

  19. Hey! I could have sworn I’ve been to this site before but after reading through some of the
    post I realized it’s new to me. Anyhow, I’m definitely glad I
    found it and I’ll be book-marking and checking back often!

  20. If you would like to improve your know-how only keep visiting this
    web site and be updated with the most recent gossip posted
    here.

  21. I must thank you for the efforts you’ve put in penning this website.
    I really hope to check out the same high-grade content from
    you in the future as well. In fact, your creative writing abilities has motivated me to get my own site now
    😉

  22. No matter if some one searches for his vital thing, thus he/she desires to be
    available that in detail, so that thing is maintained over here.

  23. This page truly has all the information I needed concerning this subject and didn’t know who to ask.

  24. Thanks for every other informative website. The place else may just I get
    that kind of info written in such an ideal way?
    I have a challenge that I am just now running on,
    and I’ve been on the glance out for such info.

  25. Excellent way of explaining, and fastidious article
    to obtain facts about my presentation topic, which i am going to convey in school.

  26. I read this article completely on the topic of the comparison of
    newest and previous technologies, it’s remarkable
    article.

  27. Thanks for finally writing about >クラウドファンディングのリターン | CF-salon <Loved it!

  28. You’ve made some good points there. I looked on the
    internet for additional information about the issue and found most people will go along with your views on this
    web site.

  29. This is my first time go to see at here and i am truly pleassant to read all at one place.

  30. Aw, this was a very good post. Taking the time
    and actual effort to create a very good article… but what
    can I say… I hesitate a whole lot and don’t seem to get nearly anything done.

  31. For the reason that the admin of this site is working, no uncertainty
    very soon it will be well-known, due to its quality contents.

  32. Parasite backlink SEO works well 🙂

  33. I’d like to thank you for the efforts you have put in writing this site.
    I really hope to check out the same high-grade blog
    posts by you in the future as well. In fact, your creative writing abilities
    has inspired me to get my own website now 😉

  34. Hello there! This post couldn’t be written any better!
    Reading this post reminds me of my good old
    room mate! He always kept talking about this. I will forward this write-up to him.

    Fairly certain he will have a good read. Thank you for sharing!

  35. What’s up to every one, it’s actually a fastidious for me to
    visit this website, it consists of priceless Information.

  36. Why people still make use of to read news papers when in this technological globe all
    is presented on web?

  37. Wow, this post is nice, my sister is analyzing such things, thus I am going to let
    know her.

  38. Excellent post. Keep posting such kind of info on your site.
    Im really impressed by your site.
    Hey there, You’ve performed an excellent job.
    I will definitely digg it and in my opinion suggest to my friends.
    I am confident they’ll be benefited from this website.

  39. When someone writes an post he/she keeps the thought of a user
    in his/her brain that how a user can be aware of it.
    So that’s why this article is perfect. Thanks!

  40. Pretty section of content. I just stumbled upon your web site and in accession capital to assert that I
    get in fact enjoyed account your blog posts.
    Any way I will be subscribing to your feeds and even I achievement you access consistently fast.

  41. Marvelous, what a blog it is! This website gives useful
    facts to us, keep it up.

  42. Marvelous, what a website it is! This weblog gives helpful
    facts to us, keep it up.

  43. That is a very good tip especially to those new to the
    blogosphere. Short but very precise info… Thank you for sharing this one.
    A must read article!

  44. I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire
    someone to do it for you? Plz respond as I’m looking to construct my own blog and
    would like to find out where u got this from.
    many thanks natalielise plenty of fish

  45. Asking questions are in fact pleasant thing if you are not understanding something fully, except this article gives
    good understanding yet.

  46. Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I acquire actually
    enjoyed account your blog posts. Anyway I’ll be subscribing to your augment and even I achievement you access consistently fast.

  47. Thanks for every other informative site. The place else may I am getting that
    type of information written in such an ideal way? I’ve a
    venture that I’m just now running on, and I have been at the
    glance out for such information. plenty of fish natalielise

  48. I know this web site provides quality based articles or reviews and additional data, is there any other web page
    which provides these kinds of stuff in quality?

  49. I’m really enjoying the design and layout of your site.
    It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme?
    Superb work!

  50. Hello to every body, it’s my first visit of this web site; this web
    site includes amazing and really fine stuff in favor of readers.

  51. Hi, its pleasant article concerning media print,
    we all understand media is a impressive source of information.

  52. Ahaa, its good discussion about this post at this place at
    this website, I have read all that, so at this time me also commenting at this place.

  53. Good way of telling, and pleasant article to obtain information regarding my presentation subject,
    which i am going to deliver in academy. plenty of fish
    natalielise

  54. Great goods from you, man. I have understand your stuff previous to and you are just extremely excellent.
    I really like what you have acquired here,
    certainly like what you’re stating and the
    way in which you say it. You make it enjoyable and you still take care of to keep it wise.
    I cant wait to read much more from you. This is actually a
    tremendous web site. natalielise pof

  55. Wow! Thank you! I permanently wanted to write on my blog something like that. Can I include a fragment of your post to my website?

  56. Awesome! Its genuinely remarkable article, I have got much clear idea concerning from this article.

  57. I know this if off topic but I’m looking into starting my own weblog and was
    curious what all is required to get set up? I’m assuming having a
    blog like yours would cost a pretty penny? I’m not very web smart
    so I’m not 100% positive. Any recommendations or advice would be greatly appreciated.

    Appreciate it

  58. Hi there! I could have sworn I’ve visited this web site before but after looking at some of the posts I realized it’s
    new to me. Anyhow, I’m definitely delighted I
    discovered it and I’ll be book-marking it and checking back often!

  59. Everything is very open with a clear explanation of the issues.
    It was really informative. Your site is very helpful.
    Thanks for sharing!

  60. Right now it looks like BlogEngine is the best
    blogging platform out there right now. (from what I’ve read)
    Is that what you are using on your blog?

  61. My family all the time say that I am killing my time here
    at web, but I know I am getting familiarity everyday by reading thes nice articles.

  62. Piece of writing writing is also a excitement, if you be familiar with then you can write if not it
    is difficult to write.

  63. Hi i am kavin, its my first time to commenting anywhere, when i read this post i thought i could also make comment
    due to this good piece of writing.

  64. I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored subject
    matter stylish. nonetheless, you command get got an nervousness over that you wish be delivering the following.

    unwell unquestionably come more formerly again as exactly the same nearly very often inside case you shield this increase.

  65. Howdy! I could have sworn I’ve been to this website before but after
    browsing through many of the articles I realized it’s new to me.
    Regardless, I’m certainly delighted I found it and I’ll be book-marking it and checking back regularly!

  66. I know this site offers quality based content and other information, is there any other site which gives these information in quality?

  67. Thanks for some other excellent post. Where else may just anybody get that
    kind of information in such an ideal method of writing?
    I have a presentation subsequent week, and I am at
    the look for such information.

  68. Wow, fantastic blog structure! How long have you been running a blog for?
    you make blogging glance easy. The overall glance of your web site is wonderful, let alone the
    content!

  69. I was suggested this blog by way of my cousin. I
    am not positive whether or not this submit is written through him as no one else realize such specified about
    my problem. You’re amazing! Thanks!

  70. I am curious to find out what blog platform you’re utilizing?
    I’m experiencing some small security problems with my latest blog and
    I’d like to find something more safe. Do you have any solutions?

  71. Thanks for the good writeup. It in reality was
    a enjoyment account it. Look advanced to far added agreeable
    from you! By the way, how can we keep up a correspondence?

  72. This is a topic that’s close to my heart…
    Many thanks! Exactly where are your contact details
    though?

  73. Way cool! Some very valid points! I appreciate you writing this article and also the rest of
    the website is extremely good.

  74. you’re actually a good webmaster. The site loading velocity is incredible.
    It sort of feels that you’re doing any unique trick. Also, The contents are masterwork.

    you have done a wonderful activity in this subject!

  75. Very quickly this web site will be famous among all blogging
    and site-building users, due to it’s nice posts

  76. For hottest news you have to go to see the web and on world-wide-web I found this web site as a finest web page for most up-to-date updates.

  77. Amazing! Its truly amazing article, I have got much clear
    idea regarding from this piece of writing.

  78. Saved as a favorite, I love your site!

  79. I have been exploring for a little bit for any high quality articles or weblog posts in this sort of house . Exploring in Yahoo I at last stumbled upon this web site. Reading this information So i¦m happy to convey that I have a very just right uncanny feeling I discovered just what I needed. I most indisputably will make sure to don¦t omit this web site and provides it a glance regularly.

  80. But a smiling visitant here to share the love (:, btw outstanding layout.

  81. Amazing! Its truly awesome paragraph, I have got much
    clear idea on the topic of from this piece of writing.

  82. You are so awesome! I don’t think I’ve truly
    read anything like this before. So good to discover someone with
    a few unique thoughts on this topic. Really.. many thanks for starting this up.
    This web site is something that is needed on the internet, someone with some
    originality!

  83. whoah this weblog is wonderful i really like reading your articles.

    Keep up the good work! You recognize, a lot of persons are looking around for this information, you could aid them greatly.

  84. Its fantastic as your other content : D, appreciate it for putting up. “A single day is enough to make us a little larger.” by Paul Klee.

  85. It’s very straightforward to find out any matter on web as
    compared to textbooks, as I found this article at this
    site.

  86. When I originally commented I clicked the “Notify me when new comments are added” checkbox and
    now each time a comment is added I get several emails with
    the same comment. Is there any way you can remove people from that service?
    Bless you!

  87. I believe this internet site holds some rattling superb info for everyone :D. “Time–our youth–it never really goes, does it It is all held in our minds.” by Helen Hoover Santmyer.

  88. Great post. I am facing a couple of these problems.

  89. Its like you read my mind! You appear to know a lot approximately this, like you wrote the e-book in it or something. I believe that you just can do with a few percent to power the message home a bit, however instead of that, that is great blog. A great read. I will certainly be back.

  90. Very soon this website will be famous amid all blogging and site-building users, due to
    it’s pleasant articles

  91. Thanks for sharing your thoughts. I truly appreciate your efforts and I will be waiting for your next write ups thanks once
    again.

  92. Its like you learn my mind! You seem to know a lot approximately this, such as you
    wrote the ebook in it or something. I feel that you could do with a
    few % to drive the message house a bit, but other than that, this is fantastic blog.
    A fantastic read. I will definitely be back.

  93. Hello to every body, it’s my first pay a quick visit of this blog; this
    website consists of awesome and really fine material for readers.

  94. I got this website from my pal who shared with me about this website and now this time I am visiting this web page
    and reading very informative articles or reviews here.

  95. I have to thank you for the efforts you’ve put in penning this site.
    I really hope to see the same high-grade blog posts from you later on as well.

    In truth, your creative writing abilities has
    encouraged me to get my own site now 😉

  96. I love your blog.. very nice colors & theme. Did you design this website yourself
    or did you hire someone to do it for you? Plz respond as I’m looking
    to construct my own blog and would like to find out where
    u got this from. cheers

  97. Howdy! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?

  98. Hello to every body, it’s my first pay a quick visit of this web site; this webpage consists of remarkable and in fact
    good data for readers.

  99. Hi Dear, are you in fact visiting this web page daily, if so afterward you will definitely get pleasant
    know-how.

  100. certainly like your web-site however you have to check the spelling on quite a few of your posts.
    Several of them are rife with spelling issues and I in finding
    it very troublesome to inform the truth however I’ll certainly
    come back again.

  101. Hmm it appears like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what
    I wrote and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog writer but I’m still new to the whole
    thing. Do you have any suggestions for beginner blog writers?
    I’d really appreciate it.

  102. I do trust all of the concepts you’ve introduced for your post.
    They’re very convincing and can certainly work. Nonetheless, the posts
    are too quick for starters. May just you please extend them a bit from subsequent time?
    Thank you for the post.

  103. Can you tell us more about this? I’d like to find out more details.

  104. It’s actually a great and useful piece of info. I’m glad that
    you shared this helpful information with us.
    Please stay us informed like this. Thank you
    for sharing.

  105. Very good information. Lucky me I came across your website by chance (stumbleupon).
    I’ve book marked it for later!

  106. Good day! This post couldn’t be written any better! Reading through this
    post reminds me of my old room mate! He always
    kept talking about this. I will forward this post to him.
    Pretty sure he will have a good read. Many thanks for sharing!

  107. Hello to every body, it’s my first pay a quick visit of
    this weblog; this web site includes amazing and genuinely fine information designed for readers.

  108. When some one searches for his vital thing, therefore he/she desires to be available
    that in detail, therefore that thing is maintained over here.

  109. Good post. I learn something totally new and challenging
    on sites I stumbleupon on a daily basis. It’s always exciting to
    read through content from other writers and practice something from
    their sites.

  110. My brother recommended I might like this web site.
    He was entirely right. This post truly made my day. You can not imagine
    simply how much time I had spent for this information! Thanks!

  111. Thank you a lot for sharing this with all of us you actually know what you are speaking about!
    Bookmarked. Please also consult with my website =). We can have a hyperlink change contract between us

  112. Wow, marvelous blog layout! How long have you been blogging for?

    you made blogging look easy. The overall look of your site is wonderful, let alone the content!

  113. Thanks in favor of sharing such a pleasant thought, post is nice,
    thats why i have read it entirely

  114. Currently it sounds like Movable Type is the preferred blogging platform out there right now.

    (from what I’ve read) Is that what you’re using on your blog?

  115. Hi, this weekend is nice designed for me, since this moment i am reading this impressive educational article here
    at my house.

  116. If you wish for to obtain much from this paragraph then you have to apply
    these methods to your won web site.

  117. Greetings from Carolina! I’m bored to tears at work so I decided to
    check out your blog on my iphone during lunch break.
    I love the info you present here and can’t
    wait to take a look when I get home. I’m amazed at
    how fast your blog loaded on my mobile .. I’m not even using WIFI,
    just 3G .. Anyways, fantastic site!

  118. I always used to study paragraph in news papers but now as
    I am a user of web so from now I am using net for posts,
    thanks to web.

  119. Hi there are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and create my own. Do you require any
    html coding expertise to make your own blog?

    Any help would be greatly appreciated!

  120. Great weblog here! Additionally your site so much up fast! What host are you the use of? Can I am getting your affiliate link for your host? I want my site loaded up as quickly as yours lol

  121. I’ve been surfing online more than 3 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the web will be much more useful than ever before.

  1. この記事へのトラックバックはありません。

ピックアップ記事

おすすめ記事

  1. クラウドファンディングでできること〜PR編〜
  2. クラウドファンディングの基本フロー
  3. クラウドファンディングでできること〜販路開拓編〜
PAGE TOP