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今後のクラウドファンディング市場

クラウドファンディングに興味を持った方の中には、クラウドファンディングが一過性の流行のようなもので、数年後には消えてしまうのではないかと思っている方もいらっしゃるかもしれません。もちろん、そんなことはないのですが、数年後の利用を考えながら準備を進めているような方にとっては、不安に思われるのも当然だと思います。
 
そこで、この記事ではクラウドファンディングの市場動向を確認しながら、クラウドファンディングがこれからも健在であること、そして、むしろこれからクラウドファンディングの市場は成長していくのだということを示していきたいと思います。
 
 

クラウドファンディング全体の市場規模

まず、クラウドファンディング全体に目を向けてみますと、2012年の段階で27億ドルだったプロジェクト支援金の総額は、3年後の2015年には344億ドルと10倍以上の成長を遂げています。その翌年にも市場規模の拡大は続いていて、2016年度には400億ドルを超える見込みです。
 
さらに2012年に世界銀行が出したレポートによると、2025年には市場規模は960億ドルにまで膨らむことが予想されています。これはあくまでも予想にすぎませんが、上記の市場規模の拡大を見る限り眉唾な話ではないでしょうし、数年が経過した現在の予測では、その規模はもっと近い将来に超え、はるか大きく膨らむとも言われています。このようにクラウドファンディング全体としては、少なくとも当分の間は成長が続くと考えられます。
 
 

日本のクラウドファンディング市場

それでは日本のクラウドファンディング市場はどうかというと、クラウドファンディングが認知され始めた2011年から現在に至るまで、ずっと右肩上がりの成長を続けています。具体的には、2012年に約70億円だった日本の市場規模は、3年後の2015年には5倍以上の363億円に達し、その翌年の2016年には倍近い745億円にまで拡大、さらにその翌年には1000億円を超える市場規模が予測されているのです。
 
現在の日本のクラウドファンディング市場の高い成長率を考えれば、クラウドファンディングが数年後には消えてしまう流行などではないということがお分りいただけるでしょう。
 
 

各国のクラウドファンディング市場

以上のように、日本の市場は確かに拡大しています。しかし、それでも外国の市場と比べればまだまだ大きいとは言えません。アメリカなど、一兆円という、日本とは比較にならないほど巨大な市場規模を誇っているのです。それと比べてしまえば、日本の市場規模は十分の一以下でしかありません。
 
日米のGDPの差などから鑑みても、日本のクラウドファンディング市場はまだまだ発展途上で、より大きくなる可能性を秘めているというと捉えることができます。そこで今度は海外の市場を、その中でも特に成長著しいアメリカと中国の市場規模の変化を概観していただき、今後のクラウドファンディング市場の先行きを見通す材料としていただければと思います。
 

アメリカ

先ほど少しばかり触れましたが、アメリカは現在一兆円規模の市場を誇る、世界最大級のクラウドファンディング市場です。2012年の時点でさえ市場規模は1800億円で、これは当時の世界全体のクラウドファンディング調達額の半分以上でした。
 
アメリカのクラウドファンディング市場は、「Kickstarter」や「Indiegogo」といった有名クラウドファンディングサイトを中心に成長しており、現在でもこれらのサイトの人気が衰えていないことから、今後もアメリカはクラウドファンディングの中心付近から外れることはないでしょう。
 

中国

経済発展が著しく進んでいる中国では、クラウドファンディングの市場拡大も著しいペースで進んでいます。2011年にスタートした中国で初めてのクラウドファンディングサイトであり、国内外から人気を集めている「DemoHour」を筆頭に、多くのサイトでプロジェクトが成功を収めている、躍進が目覚ましい中国クラウドファンディング市場は、2013年の時点では5200万ドル程度の市場規模で日本と大して変わりませんでしたが、2017年には13億ドル以上にまで市場が膨らんでおり、2025年には500億ドルを超えるのではないかとさえ言われています。
 
今後とも中国はクラウドファンディングを考える際には無視することができない市場として存在感を放ち続けるでしょう。
 
 
クラウドファンディング市場にはまだまだ成長の余地があり、少なくとも気がつけば忘れ去られているような流行り物ではないということがご納得いただけたでしょうか。

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  1. クラウドファンディングで得られるもの
  2. クラウドファンディングの歴史
  3. クラウドファンディングでできること〜PR編〜
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