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クラウドファンディングのメリットとデメリット

クラウドファンディングは誰にでも挑戦できます!資金の有無や個人・法人・団体の規模に関係なく、「やりたい」を「カタチ」にするきっかけとなるのがクラウドファンディング。運営サイトへの掲載料もかかりません。かかる費用は、目標金額を達成し、プロジェクトが成立した際にかかる手数料。その手数料も、集まった支援金から運営サイトによって引かれた状態であなたの手元に入金されます。
 
そのほか、広告費や動画制作費、ライティング費用等、外注することでかかる費用はあるかもしれませんが、ご自身や運営チームメンバーでできれば基本的にかかりません。 そんな調子のいい話があるの?何か罠があるのでは?クラウドファンディングにデメリットはないの?というのは、よくある質問です。
 
 

クラウドファンディングのメリットとデメリット

もちろんどのプロジェクトも考えなしでクラウドファンディングを利用しているわけではなく、メリットとデメリットを天秤にかけ、そしてそれでもクラウドファンディングを使う利点があると判断したからこそ、クラウドファンディングを選んでいるに違いないのですが、それではクラウドファンディングのメリットとデメリットは一体何でしょうか。クラウドファンディングを利用することによって得られるメリット、そして利用する上で甘受しなくてはならないデメリットについてご紹介したいと思います。
 

メリット1:「やりたい」を「カタチ」にできる

クラウドファンディングのメリットの中で一番想像しやすいメリットは、誰でもアイデアさえあればプロジェクトを起案し、資金を集められること。そして、クラウドファンディング自体を予約販売として活用したり、そこで集まった資金を元手にして「やりたい」を現実の「カタチ」にできることでしょう。
 
どんなに優れたアイデアを思いついたとしても、それを実現できるだけの資金があるとは限りません。また資金を調達するために銀行の融資を受けるのは、万一プロジェクトに注目が集まらなかった場合のリスクを考えると簡単なことではありません。しかしクラウドファンディングならば、たとえ無一文であったとしても、資金調達を行うことができ、また目標金額に届かないような成功の見込みのないプロジェクトは、資金提供を受ける前に御破算になるため、銀行の融資よりも小さいリスクで資金調達を行うことができるのです。
 

メリット2:戦略次第で強力なプロモーションになる

クラウドファンディングはただの資金調達ではなく、プロジェクトのプロモーションという大きな機能をはたします。クラウドファンディングでは運営サイト上でプロジェクトの内容が公開されており、誰でも自由に閲覧することができます。また、より多くの支援者(パトロン)を集めるために、プロジェクトにかける思いをアピールしたり、プロジェクト内容を拡散することも多くあるでしょう。そしてこれらがユニークであったり素晴らしいものであったりすると、SNSやマスメディアなどで取り上げられる可能性が高まり、結果的に資金調達がプロモーションとして機能するのです。
 
また、戦略をしっかり立てることで、「◯日で目標金額達成!」「◯人の支援者(パトロン)がついた!」「目標に対し◯%達成!」などクラウドファンディングの経過や成果をアピールすることで、世間からの注目度の高さや支持されている様子をプロモーションすることができますし、それがTV、ラジオ、新聞、雑誌などのメディアに取り上げられることも少なくありません。
 

メリット3:仲間ができる

クラウドファンディングを行うことは、組織づくり・人づくり・仕組みづくりにも繋がります。あなたのプロジェクトを理解してくれる、共感してくれる、そして応援してくれる仲間を見つけることにもつながるのです。
 
また、あなたのプロジェクトに資金を入れてくれる支援者(パトロン)の中にもそういう方もいらっしゃいます。さまざまなプロジェクトのリターンを見てみてください。『お礼のメッセージ』というリターンが少なからず目に止まるでしょう。あなたの情熱とストーリーに共感し、目に見える「もの」が欲しいのはなく、ただ心から応援したい、という支援者(パトロン)です。このような支援者(パトロン)はもうあなたの仲間ということができますね。
 

メリット4:資金以外に得るモノも多い

クラウドファンディングは資金調達を行うための仕組みだと思われがちですが、得られるものは資金だけではありません。例えば、クラウドファンディングによって資金調達を行なって、そのプロジェクトが人気を集めるかどうかを確認すればかなり正確なマーケティングを行うことができますし、またクラウドファンディングによって資金調達を行なったこと自体を宣伝にして、全体の売り上げを伸ばすことにも繋げられます。
 
クラウドファンディングは利用する人の工夫次第で、資金以外にも様々なものを得られるのです。
 

デメリット1:時間と労力がかかる

クラウドファンディングは期間を定めてプロジェクトを行うのですが、その期間は平均1ヶ月前後と短くありません。そしてこの期間に集中してPRを行うことがプロジェクトの成功には不可欠ですから、プロジェクトオーナーや運営チームメンバーはこの期間中、SNSでの拡散、リアルな交流会等への出席、チラシの配布、支援を依頼するメール発信、営業活動など、多くの時間と労力をPR活動に割く覚悟をしたほうがいいでしょう。
 
また、クラウドファンディングの成功を左右するのは、下準備。下準備の期間にどれだけの注力ができるか。大変なことだと思われますが、いかにその期間をワクワク楽しみながらチーム一丸となって取り組むことができるのか。時間と労力を確実な成果につなげる!という意気込みが必要です。
 

デメリット2:アイデアが盗まれる可能性がある

クラウドファンディングのサイト上では、誰でもプロジェクトの概要を閲覧することができます。またプロジェクトの実現のためにどのような技術を使うのか、ということも説明し、資金が集まればプロジェクトが実現できるということを納得してもらう必要があります。
 
そのためクラウドファンディングでは機密を設けることができず、プロジェクトの核心的な部分を誰でも知ることができる、という状況になるため、自分たちが考え出したアイデアを、後発の第三者に盗まれるというリスクが発生します。
 

デメリット3:ブランディングを損なう可能性がある

多くのSNSなどが抱えているデメリットがクラウドファンディングにも該当します。その中でも重大問題なのはいわゆる「炎上」で、些細なコミュニケーションのミスや、表現の仕方などが強く批判されて「炎上」してしまうと、プロジェクトの支援への支障はもちろん、プロジェクトを行っている個人や企業の信頼までも失墜させて、ブランディングイメージに大きな傷を付けかねません。
 
また、一度公開された情報やページは消えません。戦略のないままクラウドファンディングに挑戦し、無残に失敗してしまえば、「このプロジェクトは支持をされていない」「世間に期待されていない」というイメージをつけてしまう可能性もあります。
 
これはデメリットというよりリスクですが、常にこのような問題が発生しないように細心の注意を払い続けなければならないことは、クラウドファンディングのデメリットとも言えるでしょう。
 
 
以上がクラウドファンディングにおけるメリットとデメリットの一例です。クラウドファンディングには他の資金調達にはない多くのメリットがあり、そして利用する際に注意を払うべきデメリットも確かに存在しているのだということがお分かりいただけたでしょうか。
 
クラウドファンディングは、何も振るだけでお金が出てくる打ち出の小槌ではありませんから、当然にデメリットやリスクといったモノも存在しています。これらのメリットとデメリットをよくよく吟味することが、クラウドファンディングを利用する前には必要なのではないでしょうか。

関連記事

  1. クラウドファンディングに向いている人
  2. クラウドファンディングの成功事例・失敗事例
  3. クラウドファンディングでできること〜予約販売編〜
  4. アメリカのクラウドファンディング運営サイトとは
  5. クラウドファンディングでできること〜テストマーケティング編〜
  6. 日本のクラウドファンディング運営サイトの種類
  7. クラウドファンディングの基本フロー
  8. クラウドファンディングとは

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